Make-Up

The makeup category covers a wide spectrum in the beauty and personal care industry and includes different products, techniques and styles. Below are the major subcategories detailing the makeup category content:

Face Makeup

Foundation: Used to equalize skin tone and create a smooth surface. It is available in liquid, cream, powder and stick forms.

Concealer: Used to hide skin imperfections, dark circles and blemishes.

Powder: Used to fix the foundation and make the skin look matte. There are transparent and colored options.

Blush: Used to add color to the cheeks and achieve a lively look. It can be in powder, cream and liquid form.

Contour and Illuminator: Used to highlight facial lines and add shine to the skin. While contouring and shading, the highlighter gives shine to certain areas.

Eye make-up

Eyeshadow: Used to add color and depth to the eyelids. It is available in powder, cream and liquid form.

Eyeliner: A makeup product in pencil or liquid form used to define the eyes. It is available in various colors and forms.

Mascara: It defines the eyelashes, gives them volume and lengthens them. There are black, brown and colored options.

Eyebrow Products: Used to define and shape eyebrows. It can be in forms such as eyebrow pencil, eyebrow pomade and eyebrow gel.

Lip Makeup

Lipstick: Used to add color to the lips. It has various forms such as matte, glossy, satin and liquid.

Lip Liner: Used to define the shape of the lips and increase the permanence of the lipstick.

Lip Gloss: Used to give shine to the lips and achieve a fuller appearance.

Lip Balm: Used to moisturize and protect lips. It may be colorless or slightly colored.

Makeup Bases and Fixers

Make-up Base (Primer): It is used to increase the permanence of make-up and create a smooth surface on the skin.

Makeup Fixing Spray: Used to ensure that makeup lasts all day long.

Makeup Accessories

Makeup Brushes and Sponges: Used for accurate and even application of products.

Eyelash Curler: Used to give the eyelashes a curled shape.

Makeup Bags and Organizers: Used to store and transport makeup products in an orderly manner.